Paul Sika’s art somehow manages to touch the deepest part of my soul; the vibrant colors in his work seem enhanced and unrealistic, yet, for me, they’re a true representation of all that Africa is – colorful, energetic and alive…
The artist smiles as he recounts more than one time when a friend in high school tried to convince him to join the photography club. He was not interested and could not be convinced. Today, at just 28, he is an ‘Ivorian phenomenon’ hailed by CNN as ‘no ordinary photographer’ and recognized worldwide by the likes of high- profilers like Kanye West. In fact, in 2009, West featured Sika (who was 24 at the time) on his blog for his artworks of ‘Africa in Technicolor’.
The shift in the direction of Sika’s life occurred while studying software engineering at the University of Westminster in the United Kingdom. After seeing a trailer of the Matrix 2: Reloaded, a desire to become a director of great films started to grow in the back of his mind, and in his heart.
“As I was studying software engineering and did not want to jeopardize my studies, I opted for acquiring a photo camera as I viewed the static photo as being the unit of the moving picture”.
His plan was to experiment with photography and enter film school once he had completed his studies. While experimenting, however, his vision of the medium grew wider and clearer and he began to recognize it as a repository of infinite possibilities and dimensions of imagination. With this new reality, it was easier for him to see how the movie director’s mind worked and he naturally developed a cinematic, theatrical style of imaging. This led to the concept of ‘photomaking’ – the name Sika gave to his vision and style of art that he describes as the fusion of PHOTOgraphy and filmMAKING. The process involves all the elements of film and photography, including; imagination, script, cast, rehearsal, principal photography and postproduction.
True to his idea of ‘photomaking’, Sika also uses the manipulation of color to create a unique identity for his art.
“In a busy world where we are always moving (fast) and are constantly bombarded by visual, audio and other sensory stimuli, colors act as shouters to the mind and work to naturally create the fraction of silence in the observer necessary to start the conversation”.
His use of bright, bold colors reflects the vibrancy and energy of the African continent portrayed in his works and carries an underlying social narrative that challenges people’s beliefs about his homeland. He believes that, through color, his work takes on a ‘non-miserabilist’ representation of the supposedly ‘Dark Continent’.
At such a young age Sika clearly has a mature outlook on life.
“If there is one thing I do not want to depart the world without doing, it is to find the meaning of life. As an artist gives what he has and shares what he lives, my work is ridden with the search for the meaning of life”.
In his latest release, the second edition book of his ‘At the Heart of Me’ collection (currently the number one selling African art book on Amazon.com), he explores, among other things, the themes of; the search for the perfect love, the growth of the youth, the overcoming of obstacles, the definition of the self, the path of the artist, the illusions of life, the meaning of being an African and the concept of the African dream. His vision for the book is for it to serve Africa and its lovers, its thinkers, its tourists, its visionaries, its dreamers, its builders, its explorers and its questioners
“There are as many Africas as there are people perceiving – that thing – called Africa. Something important to emphasize is that deep art is also compassionate art; it will speak to the young and speak to the old. It will entertain the novice and inform the expert; it will cuddle the weak and whisper to the traveler”.
Indeed, his work speaks to all these people. He attributes his success at such a young age to a number of things; his background was made of multiple aspects and horizons such as video games, computer programming and martial arts, giving him exposure to a broad base of cultures and subcultures; technology and the internet helped him reach the world and Josette Lata, a New York City based agent was responsible for some of his most memorable moments – it is through her, Sika believes, that Kanye West became familiar with his work.
Of course, his country also serves as great inspiration for his art.
“My environment provides me with a visual language which is unique because of its unique realities. I always think of it as a new alphabet I have discovered or a new dictionary I have opened – and what a beautiful language they write”.
Sika believes and likes to emphasize the fact that, whereas before people could produce work that was ‘good enough’ to be featured, today this work needs to be ‘very good’. He would like to produce greater and greater works and sees obstacles as springboards for creativity and thus, as opportunities that can be reflected in his work. With such a positive viewpoint and so much talent, these springboards are bound to toss him into a long and very successful career in which all of his books are number-one sellers on Amazon.com